THIS TOOLKIT IS PROVIDED BY RECYCLE, MICHIGAN—AN EDUCATION AND OUTREACH INITIATIVE OF THE MICHIGAN RECYCLING COALITION
FOUR Rs MESSAGING
Reduce, Reuse, Recycle, & Rot
As an educator, you will hear a lot about the Rs of managing materials. The four Rs listed here are required in a circular economy and prioritize a material's highest and best use. In this guide, we will focus on the four main Rs: Reduce, Reuse, Recycle, & Rot.
REDUCE
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PRO-TIP
REDUCE:
This is where it all starts: not making trash/waste in the first place. This is easy and just takes a couple of seconds to think, "Do I really need this?"
REFUSE:
It doesn't need to be rude. Think about those items you don't want or need.
- A straw for a drink in a restaurant? "No, thank you."
- Getting takeout food? When you place your order, let them know you won't need plastic utensils, straws, or condiments.
- Free giveaways at ball games, the mall, your gym, etc., "No, thank you."
- A bag for one item that you can easily carry with you? "No, thank you."
It's easy once you start doing it.
Reduce by looking at which items your household uses: Plastic bottles? Aluminum cans? Clothing that only lasts one season?
You can reduce your own trash:
- Eat fresh, not packaged food
- Avoid buying items in single-use packaging and look for products that are minimally packaged.
- Buy quality clothing that will last for years, not months (bonus points if you buy it secondhand).
- Use a reusable container for food and liquids.
Just take a quick pause to reflect on the items you use and throw away. Smart choices can make a big difference, especially when a whole community starts changing their routine to reduce!
Reduce is the first line of defense against waste. The easiest place to prevent waste is at the source.
REUSE
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PRO-TIP
REUSE:
We throw things away too quickly! Before discarding an item, take a pause - give some thought to whether an item can be repaired, repurposed, refilled, or donated.
Choose to reuse:
- BYOB - bring your own bottle, bag, or box. When drinking or eating on the go, consider planning for reuse. There are collapsible or stackable containers you can keep in your car so you don't forget to bring a reuseable one.
- Thrift - over the years, thrifting has become a savvy trend. Secondhand clothes help prevent "fast fashion" and durable vintage items from being sent to a landfill prematurely.
- Learn from the past - Previous generations did not have access to as many single-use or disposable items as we do. Their wisdom can give very practical insights on how to make things last.
- Repair - Online DIY videos can be useful when many of the items we use are designed to be thrown away or serve a one-time use.
- Repurpose - This is your chance to get creative! Search for ideas from people who take old, often discarded items and give them a brand new life.
Reuse helps residents create sustainable habits. Think of messaging that makes it easy to reuse.
- Do you frequent resale shops? You may find that these retailers have what you need at a fraction of the cost of purchasing new.
- Are here local coffee shops that give discounts when you reuse a cup or container with a fountain drink or coffee?
- If you work with local businesses, you may recommend that offering sustainability strategies like these sets their business apart.
Use visuals and local examples whenever possible.
If no local examples can be found, there are resources throughout the state for reuse and repair ideas.
- Thrift shops, clothing resale, and even libraries are a great example of circular economy in action.
- Buy nothing or swap events where residents bring and take items at no charge are a great way to promote reuse.
- Repair clinics are events or permanent spaces where experts in fixing broken furniture, sewing old clothing, knitting or crocheting, etc. teach these skills to others.
- Reuse depots - examples include MSU Surplus Store and City of Ann Arbor.
RECYCLE
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PRO-TIP
RECYCLE:
Even if you reduce and reuse as much as possible, there is eventually going to be an end point where you can't do that, and for the items that can't be reused anymore, recycling is the last chance to divert away from the landfill.
If you have access to curbside recycling in your community, you can recycling many common items that way.
But even if an item isn't accepted in your curbside program, there may be a way to make sure it gets recycled rather than ending up in a landfill. Check for local drop-off options (like grocery stores for plastic bags, retail stores for batteries and lightbulbs, and special events for household hazardous waste and electronics).
Resources for recycling communication:
- Recycle, Michigan - best practices for Michigan
- NextCycle Michigan - recycling data specific to Michigan
- The Recycling Partnership Program Tool - US Recycling Resources that can be customized for local use
- Look for local partners that are representative of the communities you serve for promotional support (i.e. Tribal communities, cultural organizations, local businesses)
Throughout this toolkit, you will find best practices for messaging about recycling. Think about how to make this specific to your local community. Can you include pictures off local residents recycling? Are these residents and customers representative of your municipality's demographics? Are they recycling products that you would see in a Michigan household?
- Use local data to better understand residents in your community, available recycling resources, and local fun facts to share in your educational materials.
- When communicating about recycling, understand how services are provided in your city, county, or township. Neighborhood or recycling-route based communication is effective to target participation or contamination barriers.
ROT
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PRO-TIP
ROT:
It sounds gross, but rot is actually a great way to keep food scraps and yard waste out of landfills through home composting or vermiculture (when worms make compost for gardens), or collection and industrial composting.Some cities and counties have food waste drop-off programs. If your area does not have that option, home composting is a good alternative.
Why do we collect yard waste separately at the curb? Because Michigan law requires it be managed differently. As yard waste decomposes in the landfill it creates methane and other potent greenhouse gases that contribute to climate change. There's a much better solution for yard waste, food scraps, and other organic material. Manage it like Mother Nature does and make compost that can be used to regenerate Michigan soils.
Yard waste and food waste collection programs help reduce the amount of trash going to landfills. Collected organic waste can be composted and the resulting compost can be used das a soil amendment to regenerate soils, reduce soil erosion, and support plant growth and food production. This holistic organics management process creates value in our evolving circular economy.
Rot has the same first 3 Rs as recycling: you can reduce the food you won't eat, reuse by eating leftovers, and finally recycle by composting.
Rot is a great opportunity to promote keeping food scraps out of the landfill, and also out of the recycling bin. Rot refers to organics:
- Yard trimmings: grass clippings, leaves, and branches
- Food scraps: fruit and vegetable scraps, coffee grounds, tea grounds
Rot Resources:
Partners are helpful in the education of organics and recycling. Consider connecting with County, Tribal, and University extensions to exchange composting communication.