THIS TOOLKIT IS PROVIDED BY RECYCLE, MICHIGAN—AN EDUCATION AND OUTREACH INITIATIVE OF THE MICHIGAN RECYCLING COALITION

  • Set goals and measurable objectives to determine the success of your program.

    • "Decrease contamination in recycling by 🆇% year over year by the end of the fiscal year 20🆇🆇"
    • "Increase volunteers by 🆇% within the next six months through a volunteer incentive program." 
    • Report successes on your website, social media, and council meetings at the end of the time period you designated. 

  • Survey your audience: digital surveys combined with paper surveys (annually or biannually, if possible)

    • Does your audience understand your current educational materials? 
    • What are their recycling habits? 
    • Can you use the survey to establish a baseline showing that they learned something from your educational efforts (i.e. pre- and post-educational campaign surveys)?
    • Is there a better format to reach them? 
    • Are there accommodations needed to communicate better (linguistic isolation, ADA compliance, outreach locations, etc.)?
    • Consider survey incentives when possible. 

  • Review and analyze website and social media analytics (quarterly)

  • Address common myths about recycling, with visuals of how recycling works (sorting and end markets)

  • Review your website and social media for inconsistencies or confusing messages, branding, photos/line drawings that show what you'd like your recyclables to look like.

    • Ask a friend or someone outside of your organization to review the website with some questions. "Do you understand this page and its purpose?" 
    • Notice if you have text-heavy pages that could be summarized or explained with images or with a video (be sure to use closed captioning and translation options for videos wen possible). 
    • If applicable, use representative photos/videos that reflect the demographics of local residents. 

  • Participate in community events with recycling/composting/special waste education.

  • Create a green team volunteer or ambassador program for your township, city, county, or organization.

    • Representatives can be trained to provide correct information
    • They can share information in their neighborhoods, businesses, or at events
    • People who are passionate about recycling and composting are eager to learn more and share their knowledge. Designating them as a recycling ambassador can help encourage them to keep it up. 

  • Engage with elected officials

    • Invite them on tours of MRFs, transfer stations, composting facilities, and CHARM centers. 
    • Ask local official (city or town clerk) to make a proclamation for America Recycles Day (Nov. 15), Earth Day (April 22), and International Compost Awareness Week (first full week of May). Make sure to schedule early (two months out if possible). 
    • Present regularly at local public-nominated committees and elected board meetings to give status updates on waste diversion goal progress. Consider media outreach to celebrate successes. 

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